Freshport puts agribusiness online

The wine-growing region's trade event was the occasion for internet startup Freshport to test the market for a suite of browser-based farm management tools.

The new company, a brand of tradeport.com, targets what it sees as a desire by farmers to improve their productivity using the web.

According to Geoff Cooper, Freshport's director of sales and marketing, the company will use an application service provider model to offer farmers tools for tracking and reporting a wide range of data integral to running their operations. The new company, a brand of tradeport.com, targets what it sees as a desire by farmers to improve their productivity using the web.

The wine-growing region's trade event was the occasion for internet startup Freshport to test the market for a suite of browser-based farm management tools. The new company, a brand of tradeport.com, targets what it sees as a desire by farmers to improve their productivity using the web.

According to Geoff Cooper, Freshport's director of sales and marketing, the company will use an application service provider model to offer farmers tools for tracking and reporting a wide range of data integral to running their operations.

Cooper said his research indicates that far more farmers are online than is commonly thought, and that they are eager to overcome their relative isolation using the internet. Responses to Freshport's presence in Mildura, he said, were overwhelmingly positive.

Coverage and bandwidth issues are obviously crucial to the success of any such initiative, and the Freshport site is correspondingly "plain vanilla", without a lot of unnecessary graphics to slow the process down.

While the principles could apply to almost any form of agriculture, Freshport is first targeting the wine-growing segment, in the areas of quality management and supply chain management.

In just one example, growers must record and report their pesticide spraying regimes to the wineries they supply. The Freshport site offers a Chemical Spray Diary, which allows a grower to create a record and information database of all chemical spray applications, and to communicate them instantly by email. Information can flow both ways, with the site also aiming to provide detailed spray product information to farmers.

Another module offers a Crop Maturity calculation service. Subscribers will be able to purchase a number of individual "modules" on an annual basis. In time, Cooper hopes to be able to offer other critical information such as long-range weather forecasts.

Cooper added: "We think the people in the bush are quite savvy, and their uptake of the internet seems to be increasing at a faster pace than in urban areas."

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

David Halperin

PC World
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?