Alliance to appease online shopping fears

CommSecure, which provides secure online payment solutions, will become SafeTrade's preferred internet payment gateway provider. In return CommSecure will recommend its customers adopt internet insurance from SafeTrade.

SafeTrade provides online insurance to consumers against credit card fraud and non-delivery of goods through HIH Insurance, which has a 10 per cent stake in the company.

Additionally, according to executives from both organisations, the partnership is expected to increase the number of consumers actually shopping online as well as customers for both CommSecure and SafeTrade.

According to statistics released by Citibank recently, 60 per cent of Australian internet users still do not trust the internet with their credit card details. Additionally, a 1999 study by IMR Worldwide revealed that although 3.6 million Australians are using the internet, 90 per cent are yet to transact online.

Howard Davies, chairman of SafeTrade, said that both SafeTrade and CommSecure are "committed to eliminating barriers of entry" to online purchasing and overcoming the consumer fears.

"It's entirely consistent that a company like SafeTrade should identify with a company like CommSecure . . . we are both there to give confidence to buy online," he said.

According to Davies, SafeTrade, which has been in operation in Australia for seven months, has 63 customers and is yet to process a claim.

"We're not in the business to make a crappy site look good . . . it would be a concern to us if we had a flood of claims," he said.

"We are addressing the perception (that online payment is insecure). We are using insurance as a marketing tool to encourage people to buy over the internet."

According to Davies, the company is working towards an IPO later this year, which will provide funding for a number of new growth opportunities, including new solutions to protect merchants, and partnerships with credit card companies, telephone companies and online share trading organisations.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Luisa Bustos

PC World
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?