Website serves Mums and Dads/Webfoods of a nation

Goodman Fielder's corporate affairs manager Elizabeth McGrath said the food production and distribution company used aptrix, a website development software tool, to make its site more user friendly. aptrix was developed by Sydney Internet marketing and development company Presence Online.

The Goodman Fielder website,McGrath said would not yet be used for any type of e-commerce transaction.

Instead it will offer nutritional information on the company's products, company reports and other information relevant to the company's shareholders.

McGrath said the food company was considering possibities of conducting its business via the Internet, but she was unable to release any details.

"Goodman Fielder was delighted with aptrix's abilty to update our corporate web site. It has effectively set the path for a successful and proactive e-commerce presence, a path which is a priority of all large corporations globally,"she said.

The company plans to update the Website every day, but McGrath said no new staff would be employed to look after the site.

Other companies to deploy aprix include AMP Australia and UK, Chase Manhattan (Hong Kong), and PC vendor ACER.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Byron Kaye

PC World
Show Comments


Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >


Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >


Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >


Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles


GGG Evaluation Team

Kathy Cassidy


First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni


For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell


The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi


The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott


My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?