Website serves Mums and Dads/Webfoods of a nation

Goodman Fielder's corporate affairs manager Elizabeth McGrath said the food production and distribution company used aptrix, a website development software tool, to make its site more user friendly. aptrix was developed by Sydney Internet marketing and development company Presence Online.

The Goodman Fielder website,McGrath said would not yet be used for any type of e-commerce transaction.

Instead it will offer nutritional information on the company's products, company reports and other information relevant to the company's shareholders.

McGrath said the food company was considering possibities of conducting its business via the Internet, but she was unable to release any details.

"Goodman Fielder was delighted with aptrix's abilty to update our corporate web site. It has effectively set the path for a successful and proactive e-commerce presence, a path which is a priority of all large corporations globally,"she said.

The company plans to update the Website every day, but McGrath said no new staff would be employed to look after the site.

Other companies to deploy aprix include AMP Australia and UK, Chase Manhattan (Hong Kong), and PC vendor ACER.

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Byron Kaye

PC World

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