Yahoo beefs up small business resource site

Yahoo has revamped the information resources section of its small business site, hoping to attract more online services business.

Yahoo has revamped the information resources section of its small business site, increasing the section's content tenfold, redesigning the layout and adding search functionality, according to a Yahoo executive.

The expanded and improved section, called Yahoo Small Business Resource Center, will be launched this week and can be accessed at http://smallbusiness.yahoo.com/resources, said Rich Riley, vice president and general manager of Yahoo Small Business.

The resource center will feature about 1,000 articles on topics such as legal issues, starting a business, sales and marketing, e-commerce and finances. The content comes from Yahoo and from a variety of partners, such as Entrepreneur.com and Nolo.

Yahoo has focused in recent years on its small business services, such as Web site hosting, domain name sales, e-mail and e-commerce, but not so much on content, an oversight the company hopes to address with Wednesday's launch of the resource center.

"We want to be the essential provider of services and content to small businesses. We've been very focused on services these past few years, but we've had a very limited amount of content for small businesses to date," Riley said. "There's a lot of demand from small businesses for content. It's a real market need."

By attracting more small business visitors to the resource center with the expanded content and new design, Yahoo also hopes to draw more advertisers that want to target small businesses, Riley said. There were about 23 million small businesses in the U.S. in 2002, according to the U.S. Small Business Administration Web site.

By beefing up the content, Yahoo is making its small business site a very valuable resource and taking an important step in providing a comprehensive set of tools and information for these companies, said Greg Sterling, an analyst with The Kelsey Group. "This move is consistent with Yahoo's mission to provide an all-encompassing solution for small businesses," he said.

Only about 37 percent of U.S.-based small businesses have Web sites, so there is considerable room for growth in this market, Sterling said. The increased traffic to the Yahoo Small Business Resource Center is bound to yield a steady stream of new clients for Yahoo's small business online services, such as hosting and e-commerce, he said.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?