eBet has tickets on itself

The service will initially be offered in Victoria, Tasmania, the Northern Territory, the ACT, Norfolk Island, Nauru, Western Samoa, Christmas Island, the Cook Islands, the Commonwealth of the Northern Mariannas Island and Fiji.

Keith Cullen, eBet's managing director, said the company is launching the service in key Tattersall jurisdictions before expanding into other Australian states and worldwide.

According to Cullen, customers using eBet Lotteries will be able to order tickets in advance and have payments debited from accounts weekly. Additionally, the service will allow customers to place standing orders with the same numbers weeks in advance.

It is expected orders will be processed several times a day and customers will be notified of their ticket orders and numbers via e-mail. "Whenever you've had a win, we notify you via e-mail. A small win is credited to your account and a large win is automatically sent out to you," Cullen said.

It in anticipated eBet will move to automatic ticket processing later this year when Tattersalls implements live online feeds.

Cullen said eBet is unfazed by the recent backlash from the Federal Government regarding online gaming. "We're very comfortable with the situation. We're just making it more convenient to buy lottery tickets," he said. "I don't think [the Government's plans are] a reality.

"Gaming and wagering is a state-based issue . . . most states have put in place legislation to support [online gaming]. The Federal Government is rightly concerned that the right controls are in place, but most states have them already." Cullen added that he suspects any decision from the Federal Government would meet opposition from the states.

Future plans for eBet include entering the Internet casino market in Australia and expanding globally, Cullen said. The company has already partnered with a major betting organisation in the US to deliver online race betting.eBet is partnering with online transaction processing company Camtech to deliver the lottery ticket service. Customers using the service will incur a transaction fee, Cullen said, but could not give exact details of the charges.

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Luisa Bustos

PC World

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