Coles Myer adds 'e' to its business

The new entity is structured as a separate operating arm of the organisation to allow Coles Myer to participate in ecommerce equity markets.

According to Jon Wood, previously Coles Myer's CIO, now managing director of e.colesmyer, the company anticipates that its e-commerce entity will achieve revenues of $253 million over the next 12 months. However, it is not expected to make a profit for the first two years of its operation.

"To prevent e.colesmyer's results from getting lost in core business results, it will be separately reported in the coming financial year," said Dennis Eck, Coles Myer's CEO. "We may also look at floating elements of the business we have established, and participating via equity in e-related business."

The most prominent part of e.colesmyer is its shopping and information portal, colesmyer.com. Although the portal still has links to the company's brands such as Coles, Target and Grace Brothers, it now pulls together products offered by all its business units. In the past, customers had to go to the Coles Online site to buy groceries and Myer Direct to shop for clothes.

The portal also offers popular content such as news, weather and stock prices, which are provided by Yahoo Australia and New Zealand. "The content provided by Yahoo will push users towards colesmyer.com and help increase traffic to the site," Jon Wood said.

Both Eck and Wood commented that e.colesmyer has an advantage over many etail sites because it will leverage the company's bricks-and-mortar assets such as known brands, databases of customer behaviour from 15 million transactions a week, delivery infrastructure and established supplier relationships.

E.colesmyer's business-to-business capability includes: the Coles Myer data gateway, its electronic data interchange; OfficeWorks Direct, a procurement system for internal and external clients; and business-to-consumer extensions in the areas of wine and computers.

In the future, the company will establish a web portal that opens a gateway for stores, suppliers and strategic partners.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Angelina Forsyth

PC World
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?