Book search added to Google engine

Google officially launched on Wednesday a service for book publishers that the company began testing late last year.

Google Print is now open to publishers "of all sizes" that are interested in having Google scan and index their books to make the content searchable through the company's search engine, a Google spokesman said.

Publishers can sign up at https://print.google.com/publisher/. At no charge, Google will scan and index books it receives for this program.

At some unspecified time this week, Google searches will begin returning Google Print results. Clicking on a Google Print result will take the user to a page with more information about the book and allow browsing of some book pages. The Google Print page will also have a link that takes users interested in buying the book to third-party online bookstores.

Publishers also stand to generate revenue through contextually relevant ads that accompany their Google Print results. Google will pay book publishers whenever a user clicks on these ads, which are sold by Google.

Google also provides an account-management online service for publishers participating in Google Print where they can view their ad earnings.

For now, the program is limited to books in English, but support for other languages will be added "in the coming months," according to the e-mail.

Because the Web traditionally has been such a strong sales channel for books, this program is likely to succeed, an analyst said.

"This is certainly a good area for Google to focus on. By increasing its search volume for books and literature, Google becomes more useful to consumers and attracts ads from online booksellers," said Niki Scevak, a Jupiter Research analyst.

Google Print also puts Google on a more equal footing with online retail colossus Amazon.com Inc., which has a feature on its Web site that lets users search books and view pages from them, Scevak said. Of course, this functionality leads the two vendors toward different revenue streams: online advertising for Google and actual book sales for Amazon, he said.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?