eComWorld July 2000

Our launch edition - June - which is now online, provided the essential background information to online businesses, including helping you develop an online business strategy, as well as then building an information site.

In this month's edition, we take the first steps to interacting with your customers online.

A customer service site, stage 7 of our guide, offers your customers a way to access information about your business that is pertinent to their interaction with you.

These sites can be as simple as providing a help guide which can be navigated by your customers or may be as complex as the track system implemented by Allied Express in our case study in this month's issue.

Our bumper consumer e-commerce stage explains the technologies and processes behind internet consumer commerce.

In addition to the detailed explanation and step by step guide, we include extra case studies, provide a simple explanation of Internet security and investigate links between small business accounting packages and consumer e-commerce.

Two comprehensive tables have also been compiled. The first lists e-commerce software applications, while the second provides information on payment gateways that can process your online credit transactions securely and in real time.

Don't forget to check out the range of new information on our site at http://ecomworld.com.au, which includes news about developments in ebusiness both offline and online, reviews of the latest tools and products to complement your online venture, and tutorials for using these products.

And to ensure we can measure the progression towards our goal of 2001 web sites online by 2001, we invite you to register your business's Web site with us. We'll be providing an online directory - categorised by industry, business and site type - for our readers, consumers and other businesses alike.

To register your site, follow the links at http://ecomworld.com.au.

In August's edition of eComWorld we'll be providing a complete guide to marketing your Web site. We look at techniques for gaining maximum exposure for your site both online and offline, and provide techniques to get your customers using your site that won't blow your budget.

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Ben Gerholt

PC World
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