Present company accepted

Retail portal Wishlist.com.au is growing at 80 per cent a month in both sales revenue and number of orders, as more and more people take advantage of the online gift shop's presence.

Launched in June 1999, the portal claims 25,000 customers, with December 1999 giving it more than 2.5 million page impressions and 300,000 visits.

Huy Truong, Wishlist's CEO, attributes the success of the portal to its customised service and marketing strategy. "Wishlist is different in the approach it takes to shopping online, it helps customers find gifts based on occasions, age, gender, interests and the personalities of people who they are buying gifts for."

Huy also said that the portal acquires traffic by having "storefronts" on other popular portals such as Ninemsn.com.au, Melbournetoday.com.au, Yellowpages.com.au and LookSmart, as well as offline advertising.

To increase its presence on the web, it also introduced its Associates Program where organisations or individuals with a website add a Wishlist "storefront" to their site and earn a percentage of sales made at the storefront.

Wishlist has also formed partnerships with dstore.com.au, travel.com.au and greengrocer.com.au. Its partnership with dstore.com.au, for example, brings to both companies increased efficiency and market presence through the integration of back-end fulfilment, marketing strategies and technology systems.

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Angelina Forsyth

PC World

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