Surfing links to Chaotic Vision

David Holloway, vice president of ChaosMusic's business-to-business division said that two new services would be promoted via an extensive distribution network, including Ninemsn, OzEmail Internet and, from June 1, the News Interactive website.

The services, ChaosVision and ChaosRadio, have been available through the ChaosMusic site (http://www.chaosmusic.com) since the beginning of this week.

According to Rob Appel, CEO of ChaosMusic: "ChaosRadio and ChaosVision will commence operations in the narrow-band environment of the internet, but as higher bandwidth alternatives become more popular these two services will be even more relevant."

Microsoft, Take40.com, K*Grind, the OzWorld Network and Groove FM will be assisting ChaosMusic with providing the two services.

ChaosMusic chose these companies because of the "unique skills" that each offer, according to Holloway. He also said that ChaosMusic had used Microsoft's Media Player for the site's "entire existence".

Both ChaosVision and ChaosRadio will utilise Microsoft Windows Media Player to deliver high-quality entertainment channels through the site.

Targeted at the 18-to-35 age group, ChaosVision will feature various specialist "channels". In addition to the sports and alternative music channels, there will be a music video channel; a visual arts and multimedia channel; and a live concerts and festival channel.

ChaosRadio will be operating as an online radio tuner, providing links to digital radio stations. The company will be working closely with online radio partners to provide an online purchasing facility for users of the tuner.

Although they are linked to the ChaosMusic site, ChaosVision and ChaosRadio "are not purely traffic gaining" as they have their own URLs, Holloway said.

Holloway believes that both ChaosRadio and ChaosVision will be developed further in the future. These developments will include making available a broader range of content by way of a wider choice of radio stations. An online requests form and a weekly charts segment are also expected to be introduced in the future.

ChaosMusic will implement a "click to buy" online purchasing facility for ChaosRadio listeners so that they are able to purchase tracks, providing the track is available either on an album or as a single.

According to Dean Morrison, manager of e-business for MCM Entertainment, ChaosRadio is "an effective way in which to generate a higher level of participation in online radio".

David Holloway agrees, saying that "linking to (sites such as) Take40.com.au" makes ChaosRadio and ChaosVision "available to a wide range of users".

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Sarah Keegan

PC World

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