Stories by: IDG Online Staff

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    Apple Peel, which turns iPods into iPhones, coming to US 29/09/2010 08:29:00

    The Apple Peel 520, a Chinese-developed product that drew the media's attention for being able to turn an iPod Touch into an iPhone-like device, is coming to America.
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    Mule software connects with the cloud 17/09/2010 08:17:00

    The newly released version of the open-source ESB software Mule includes a set of connectors for linking into Salesforce.com, Amazon Web Services, Facebook and other cloud services, the company announced this week.
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    VMware grows cloud stack with two acquisitions 01/09/2010 13:49:00

    In order to expand its stack of cloud enabling software, VMware is acquiring two software companies, the virtualization software vendor announced Tuesday.
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    Seven deadly sins of cloud security 16/06/2010 09:57:00

    Hewlett-Packard Co. and the Cloud Security Alliance list seven deadly sins you ought to be aware of before putting applications in the cloud. Have you or your provider committed these sins?
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    SEO strategies for marketers, new search trends 15/04/2010 14:59:00

    As the online search industry matures, SEO (search engine optimisation) has become much more than a keyword targeting tactic: it has evolved into optimising your brand presence through search. The advance of search algorithms has increased the importance of personalisation, localized search, real-time results and brand quality, requiring modern SEO strategies to provide real value to site visitors.
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    How to get the most out of your advertising agency 15/04/2010 12:36:00

    When it comes to getting more sparks out of your business, many marketers turn to creative agencies for ideas, execution and distribution of new campaigns. Rather than just sitting back and letting your agency remain at the driver’s wheel, however, it’s important to actively engage in your agency relationships.
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    Top 5 tips for maximizing a small marketing budget 13/04/2010 17:50:00

    As you travel into the office every day, you’re likely to come across massive ad campaigns distributed across print newspapers and magazines, billboards, radio broadcasts, outdoor advertising panels and various other media outlets. While the big brands have impressive budgets to support product launches, today’s marketing channels are more open than ever to new entrants. Even if you have a small marketing budget, you can make a big splash by having a quality product, passion for success and an eye toward earning the loyalty of your customers.
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    How to get the best results from e-mail marketing 13/04/2010 16:13:00

    While e-mail marketing may have a bad name in certain circles, seasoned online marketers understand the vast potential rewards in terms of conversions. Finding the right message, distribution methods and conversion funnel to get the best results from e-mail marketing requires proper planning. No marketing channels exist in isolation and e-mail marketing provides a compelling addition to targeted methods such as direct mail and search marketing to reach prospects and existing customers.
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    Top 5 customer retention strategies for marketers 13/04/2010 16:00:00

    It used to be that customer retention lay solidly within two areas of any business: manufacturing and customer service or support. It was up to the manufacturing process to ensure a quality product that would invoke a certain amount of brand loyalty in the consumer was produced. It was the role of the customer service division to make sure that any customer issues with a product were addressed quickly and returned customer satisfaction to the product.
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    Integrating social media into your marketing mix 30/03/2010 10:40:00

    Social media offers an amazing array of opportunities for the marketer who knows how to use them to full effect. Social media isn’t an end in itself, however, and it is best used to complement other marketing strategies rather than used as a sole marketing priority. An effective integration strategy recognises the relationship between social media and traditional marketing efforts, establishes realistic strategies for implementation, understands the limitations of social media and produces measurable results.
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    Wi-Fi aid for Haiti 24/02/2010 12:41:00

    Inveneo Project Director Andris Bjornson, on the roof of the Haitian headquarters of CHF International, installs the base antenna for a series of Wi-Fi links to aid groups across Port-au-Prince. CHF shared its satellite link with other aid organizations via a Wi-Fi network built by Inveneo.
 
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