Managing Your Business with Outlook 2003 for Dummies

Author:
- Thalenberg, Marcelo
Subject:

Business Applications
Published by:

John Wiley & Sons Inc (US)
Published:

20/01/2006
Price:

$37.99
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Shows readers how to use Outlook as an effective and powerful solution for managing and organizing e-mail messages, schedules, tasks, notes, contacts, and other information as they are specifically applied in a business setting
Discusses managing and maintaining current customers and how to control customer interactions
Explains the process of using checklists and matching them with Outlook applications-from bulk mailing to planning a telemarketing campaign
Addresses how to build a prospect profile with an action plan for follow-up until the prospect becomes an active customer
Provides step-by-step examples on how to set up and use Business Contact Manager

Biography

Marcelo Thalenberg (Sao Paulo, Brazil) has over 30 years experience in the technology business as both an executive and entrepreneur in companies like Texas Instruments and Avnet, among others. Today, Marcelo is the president of MT Criativa, a consulting and entrepreneurial education company. The company provides time, teamwork, marketing and sales management training using Microsoft Outlook. Marcelo writes articles in electronics and computer magazines including Eletronica Saber. He has written a marketing trends column and most recently has written about time management at Voce S.A, (You and Your Career), Venda Mais (Selling More), and Mulher e Carreira (Women & Career) magazines. His first book in Portuguese, Socorro roubaram meu tempo (Help, They Stole My Time!) was published in December 2002 by Erica press.

Introduction.

Part I: Managing Any Business.

Chapter 1: Changing Your Outlook on Managing Business.

Chapter 2: Organizing Yourself with Outlook.

Chapter 3: Automating with Outlook.

Part II: Managing Contact Information.

Chapter 4: Creating an Awesome Customers and Suppliers Database.

Chapter 5: Building Customer Profiles with Forms.

Chapter 6: Kicking It Up a Notch with the Business Contact Manager.

Chapter 7: Working with BCM Reports.

Part III: Handling Communication and Collaboration.

Chapter 8: Surfing Over the E-mail High Tide.