Whitepaper

Super Bowl XLVIII: The Social Story

Super Bowl XLVIII: The Social Story

This year the Super Bowl and all the surrounding activity just didn’t live up to the hype. The game was a blowout, the commercials were not as strong as previous years, and the broadcast was disappointing. Despite that brands found ways to engage on social channels and extend the reach of their hefty investment. Social messaging became even more paramount in this context when advertisers were reminded that they have no control over the game or audience engagement. This analysis will highlight some of the ways brands used social channels to magnify their investment, driving awareness before the game, and continuing engagement throughout the broadcast. It will also showcase how brands that didn’t drop $4M on an ad buy could still build buzz and participate in the big game conversation. Learn from brands such as Budweiser, T-Mobile, and Esurance and how they took advantage of social engagement.

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Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

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Lexar® JumpDrive® S57 USB 3.0 flash drive

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Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

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Exec

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

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Audio-Technica ATH-ANC70 Noise Cancelling Headphones

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Lexar® JumpDrive® C20c USB Type-C flash drive 

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HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

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Budget

Back To Business Guide

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