Stories about: eMarketer

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    AOL/Microsoft/Yahoo ad deal: 'The devil is in the details' 15/11/2011 12:23:04

    The partnership AOL, Yahoo and Microsoft announced last week to sell each other's "tier 2" display ad inventory could yield great benefits, but they need to pull off a complex integration of business and technology to make it work.
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    IT ratchets up social-media involvement 16/09/2011 00:39:00

    When a late arrival thought he'd catch up on the buzz at a recent conference of CIOs, he logged into Twitter. What he found -- or rather didn't find -- amazed him.
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    Study: Twitter's ad revenue to hit $150M this year 25/01/2011 05:04:00

    Twitter's advertising revenue will reach $US150 million in 2011 and $250 million next year, according to digital marketing research company eMarketer.
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    10 reasons why revamped Myspace will fail 28/10/2010 04:09:00

    Remember MySpace? Me neither.
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    The Cost of Google Pulling Out of China 14/01/2010 04:24:00

    If Google follows through on its threat to shut down operations in China in response to cyber attacks and spying efforts, it would be walking away from a fairly significant chunk of revenue. The resulting Internet advertising vacuum would lead to hundreds of millions of dollars flowing out of the United States and into Chinese coffers.
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    The hidden secrets of online quizzes 15/05/2009 11:05:00

    I am a genius. I'm charismatic, kind, and understanding. I'm also a Disney princess named Aurora and the reincarnation of Marilyn Monroe.
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    New force for mobile markets 23/06/2008 15:07:44

    Brazil, Russia, India and China -- collectively known as BRIC -- represent 43 per cent of the world's population and will profoundly change the way both the mobile telecommunications and the marketing industries operate.
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    Tools emerging to track online video viewers 01/02/2008 08:00:28

    With recent research reports showing that traffic to YouTube and other online video sites doubled last year, the race is on among companies looking to advertise their wares to that wide audience.
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    The Top 10 Most Annoying, Frustrating, Irritating, and Sinister Online Ads 17/11/2007 07:49:03

    Today's annoying online ads are a mix of Big Brother meets Madison Avenue, old-fashioned in-your-face marketing, and tactics that are downright mean. I rounded up a list of today's ten most annoying online ad categories. Many of them may have you longing for the days when the most pesky ads promoted an X-10 wireless camera.
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    Social networks influence holiday e-shopping 27/12/2006 09:16:02

    New e-commerce trends have shaped this holiday season, including the increasing importance of social networks, blogs and user content, booming sales of luxury items, an extended shopping period and the emergence of niche sellers.
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    Google to buy YouTube in US$1.65B stock deal 10/10/2006 07:41:44

    Google has laid speculation to rest -- it is buying YouTube for US$1.65 billion in a stock transaction.
 
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