Stories about: AIMIA

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    Not just for a natter: Aussies' mobile phone use changing 02/10/2009 09:45:00

    The nature of mobile phone use in Australia is changing, with handsets increasingly used for more than just making voice calls and sending SMS messages according to a new study. Seventy seven per cent of people surveyed for the 2009 Australian Mobile Phone Lifestyle Index frequently used their handsets to access services such Web browsing.
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    Aussie mobile users finally embracing rich phone content 26/08/2008 17:30:00

    The use of mobile applications and rich content is on the rise in Australia according to recent research. The latest report from the Australian Interactive Media Industry Association (AIMIA) on mobile phone usage shows that consumers increasingly use their handsets to take pictures and make videos, as well as share them with other people.
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    Mobile phones the final frontier for advertising 15/03/2007 09:57:59

    In this age of 24x7 communication devices and mass marketing, it's no surprise to learn the mobile phone is emerging as the final frontier for advertisers.
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    Affiliate marketing scam spells trouble for Fairfax Digital 12/03/2007 07:49:36

    Australian new media giant Fairfax Digital has come under fire for its connections with a fraudulent search marketing campaign. The campaign, which drew traffic to Fairfax-owned RSVP.com.au by manipulating search engine results, has sparked debate on issues in the $1b affiliate marketing industry.
 
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