Stories about: Direct Marketing Association

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    Lawmakers disagree on need for online privacy legislation 14/10/2011 05:35:07

    While representatives of the online advertising industry questioned whether new laws are needed to protect consumer privacy online, several U.S. lawmakers on Thursday called for new regulations targeting online tracking.
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    California's Do Not Track law takes a step forward 05/05/2011 18:35:46

    California is a step closer to getting the first Do Not Track legislation in the U.S., aimed at protecting Internet users from invasive advertising.
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    Epsilon: a watershed for an industry under siege 12/04/2011 07:32:55

    Last week, consumers in the U.S. were bombarded with e-mail messages warning them of what may be the most widely felt data breach in U.S. history. A company that most of them had never heard of, Epsilon Interactive, had been compromised and their names and e-mail addresses had been stolen.
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    Top brands deluge customers with 'unwanted email' 25/09/2010 02:29:00

    PC World, JD Sports, Woolworths, Aldi, B&Q and Arcadia Group have been named and shamed as the UK brands most likely to 'spam' customers with unwanted email, according to a new analysis.
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    Online ad groups release new behavioral ad principles 03/07/2009 05:35:00

    Online consumers should get more information about what information is being tracked and collected for the purposes of behavioral advertising, and they should have more control over what data is being collected, according to new privacy principles released Thursday by four advertising trade groups.
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    Court overturns Virginia spam law, sides with free speech 15/09/2008 08:01:00

    The Virginia Supreme Court has overturned a state antispam law and the 2004 conviction of long-time spammer Jeremy Jaynes, saying the law is an overly broad prohibition on anonymous free speech.
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    5 ways to defend and enhance your Google reputation 31/03/2008 16:18:52

    Ensure the Net doesn't ruin your life... or career
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    Five Ways to Defend Your Online Reputation 06/03/2008 14:18:13

    True or false, the information people find about you on the Web can have a big impact on your life. Here are five techniques to make sure that what people read about you is good (or at least true).
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    Google tries out interactive ad format 20/09/2007 08:22:03

    Google is testing a new interactive ad format to give advertisers new ways to reach users online.
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    Oz industry tackles adware 23/05/2006 07:18:55

    The Internet Industry Association (IIA) and the Australian Direct Marketing Association (ADMA) will develop guidelines for the proper uses of adware software for advertising and marketing purposes.
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    Telstra takes an opt-out tack 16/06/2004 08:25:52

    Telstra looks like it is flagrantly disregarding the Australian Communication Authority’s (ACA) spam guidelines by forcing an opt-out of corporate e-mail and marketing material on users of its new online DVD service.
 
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