Stories about: Interactive Advertising Bureau

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    Yahoo continued to struggle with online ad sales in Q4 25/01/2012 09:17:00

    Yahoo struggled selling both display and search advertising in the fourth quarter, as its revenue and net income both dropped year-on-year.
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    Consumers misled by online behavioral advertising companies, EU group says 07/12/2011 03:05:27

    Consumers are being misled about online behavioral advertising and what happens to their data, said Europe's biggest consumer rights organization.
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    Lawmakers want investigation of supercookies 28/09/2011 05:19:19

    Two U.S. lawmakers have called on the U.S. Federal Trade Commission to investigate the use of so-called supercookies on many websites, with the two suggesting that use of the hard-to-remove tracking tools may be an unfair business practice.
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    Google highlights advances in copyright protection 03/09/2011 01:54:00

    Google, which has faced intense criticism for years over copyright issues, said on Friday it has made progress on four copyright-protection initiatives it outlined in December.
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    IDC: Google knocks off Yahoo as US display ad leader 27/05/2011 02:32:00

    Yahoo, the perennial leader in U.S. display advertising, has lost its number-one spot in that market segment to arch-rival Google, according to an IDC report released on Thursday.
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    US online ad market up 23 percent in Q1 27/05/2011 00:55:31

    Online ad spending in the U.S. reached a record high in the first quarter, as companies expand their digital marketing budgets in reaction to people's increased Internet usage and engagement.
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    Online ad market bounces back into growth territory in 2010 14/04/2011 02:50:23

    U.S. companies and organizations spent 15 percent more in online advertising in 2010 than in 2009, driving revenue for advertising providers like Google, Yahoo and Facebook to a total of US$26 billion, setting a record, according to a study.
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    Online advertising tipped to reach 20% 14/02/2011 09:47:00

    Online advertising sales topped $2.2 billion in calendar 2010 and is on track to hit $3 billion by 2013, a report says.
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    Lawmaker introduces online do-not-track bill 12/02/2011 06:44:00

    A bill introduced in the U.S. House of Representatives Friday would create a do-not-track tool giving Internet users the power to prohibit online advertising networks and social media sites from tracking their Web behavior and sharing their personal information with other businesses.
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    Study: Click fraud drops slightly in Q4 28/01/2011 07:43:44

    After hitting an all-time high in the third quarter of 2010, click fraud incidence dropped last quarter, although the practice still rendered almost one in five cost-per-click (CPC) ads useless for the marketers that paid for them.
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    US online ad revenue shoots up 17 percent in Q3 18/11/2010 04:58:00

    Online advertising spending in the U.S. continued to accelerate in the third quarter, as the market rebounds from a slowdown last year.
 
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