- 25 October 2011 16:40
Kingston Transforms USB Flash Drive into Active Storage Device
Sydney, Australia – October 25, 2011 – Kingston, the independent world leader in memory products, today announced urDrive, a free pre-loaded application available on a variety of its DataTraveler USB Flash drives. urDrive transforms USB drives from passive storage to engaged, active storage, allowing consumers to easily access and organize their personal files, photos, music, games and videos. A built-in photo viewer and MP3 player make looking at pictures and listening to music easy.
“USB drives have historically served
as digital couriers, transporting data from one device to another. Kingston
is taking the lead in transforming the way consumers interact with those devices,”
said Nathan Su, Flash Memory Sales Director, APAC Region, Kingston. “urDrive
enables consumers of all ages to make the USB Flash drive an interactive experience
beyond just storing and transferring data between devices.”
urDrive enhances security on the PC with
the inclusion of Norton PC Checkup. The diagnostic tool scans for virus infections
(including spyware, worms and adware) and checks for slow performance and
risks to identity and data. urDrive further enhances the digital experience
with the Maxthon 3 Web browser. Maxthon 3 boasts industry-leading startup
and rendering speeds, and architecture that gives users a truly portable,
safe browsing experience. All temp files, history and cookies remain on the
drive, keeping browsing private particularly on public computers.
“Consumer computing habits have
evolved and urDrive brings a new level of sophistication to mobile storage
that is fresh, functional and different,” said Kevin Chapman, general
manager and vice president, Norton Consumer Services. “Integrating
Norton PC Checkup with urDrive allows users to interact with content in an
engaging way with an additional layer of security and performance analysis
added to the experience. We are proud to be a part of this new evolution of
active USB storage with Norton PC Checkup offering peace-of-mind to mobile
users wherever they go.”
“Maxthon 3 offers urDrive customers
a truly safe and portable browsing experience,” said Karl Mattson,
general manager and chief of product, Maxthon International LTD. “Now,
with urDrive, your browsing history, bookmarks and settings follow you wherever
you go.”
urDrive appeals to consumers of all ages,
whether they are at work, home or traveling. For example, business professionals
can easily access content at work or home and even extend storage capacity
beyond the USB with free, additional online backup. The service syncs files
from USB to cloud offering backup and access. For family entertainment, urDrive
provides access to the latest casual game titles from EA Games and PopCap
Games. Busy moms can rest assured that their kids can safely engage in online
activities with the Fooz Kids kid-safe web browsing application. Travelers
can view, manage and share their growing photo and video albums on the go,
while carrying digital copies of critical documents, like passports.
urDrive is available as a free, pre-loaded application on Kingston’s entry-level DataTraveler 101G2, 108 and 109 USB Flash drives, and soon on the DTIG3. These devices offer consumers a choice in design and capacity, from 4GB to 32GB.
A video of urDrive is available at http://www.youtube.com/watch?v=I5XXIm8kmd0
For more detailed information, please
visit http://www.kingston.com/anz/flash/urdrive/default.asp
Pricing and Availability
Manufacturer: Kingston Digital
Product Name: Kingston urDrive
| Australia | New Zealand | |
| Kingston Part Number | RRP(Inc) | RRP(Inc) |
| DataTraveler G3 | ||
| DTIG3/4GB | $9.20 | $12.10 |
| DTIG3/8GB | $12.30 | $16.00 |
| DTIG3/16GB | $25.10 | $32.80 |
| DTIG3/32GB | $56.30 | $73.50 |
| DataTraveler 101(G2) | ||
| DT101G2/4GB | $9.30 | $12.20 |
| DT101G2/8GB | $12.40 | $16.10 |
| DT101G2/16GB | $25.20 | $33.00 |
| DT101G2/32GB | $56.40 | $73.60 |
| DataTraveler 108 | ||
| DT108/4GB | $9.30 | $12.30 |
| DT108/8GB | $12.40 | $16.10 |
| DT108/16GB | $25.30 | $33.20 |
| DataTraveler 109 | ||
| DT109K/8GB | $12.50 | $16.40 |
| DT109K/16GB | $25.40 | $33.20 |
Website: www.kingston.com/anz
Warranty: Kingston DataTraveler products are backed by a five-year warranty and free technical support.
Australian Distributors: Express Online, Synnex Australia PTY Ltd, Ingram Micro AU, Avent AU.
New Zealand Distributors: Ingram Micro NZ, Synnex NZ, Simms NZ
Availability: Now
Kingston can be found on:
Website: www.kingston.com/anz
Blog: www.kingston-blog.com/en
Facebook: http://www.facebook.com/KingstonBlogFansClub.en
Twitter: http://twitter.com/KingstonFEPR
Youtube: http://www.youtube.com/user/KingstonAPAC
About Kingston Technology Company, Inc.
Kingston Technology Company, Inc. is the world’s largest independent manufacturer of memory products. Kingston designs, manufactures and distributes memory products for desktops, laptops, servers, printers, and Flash memory products for PDAs,
mobile phones, digital cameras, and MP3 players. Through its global network of subsidiaries and affiliates, Kingston has manufacturing facilities in California, Taiwan, China, and sales representatives in the United States, Taiwan, China, India, Australia,
Vietnam, Europe, Russia, Ukraine, Turkey, and Latin America. For more information, please visit www.kingston.com/anz.
Media Contact
Gap Marketing and Management Pty Ltd
Website: www.gapmarketing.com.au
