- 8 March 2017 09:30
NZ video games industry revenues race ahead to $424M in 2016
Auckland, New Zealand – 8 March 2017 – The New Zealand video and computer games industry generated $424 million in revenue in 2016, a seven per cent increase on 2015 sales. Data released today by the Interactive Games & Entertainment Association shows that New Zealand industry growth outpaced that of Australia, which experienced a four per cent increase in revenues last year.
Overall, the New Zealand video games industry saw a total of $125 million in traditional retail sales, with an additional $299 million in digital and mobile sales.
According to research commissioned by IGEA from analyst firm Telsyte, digital and mobile sales continued on an upward trajectory in 2016, with 16 per cent growth on 2015 revenues. Mobile games remain the largest revenue source, generating $167 million last year. Downloadable games and downloadable content (DLC) saw the most growth – up 20 per cent and 21 per cent respectively.
Complementary market data from The NPD Group shows traditional retail sales decreased nine per cent on 2015 figures, with hardware and software sales both declining. However, the New Zealand video games industry overall experienced a seven per cent boost in revenues in 2016, with consumers’ digital purchasing habits far outweighing the decline in traditional retail sales.
“The New Zealand video game industry is in great shape and continues to grow year-on-year,” said Ron Curry, CEO of IGEA. “The data clearly shows an ongoing revolution in the purchasing habits of what is an increasingly digital customer base. Consumers are incredibly engaged with our industry’s products and have embraced new ways to access and play game content, and extend the life of their games, such as virtual and augmented reality and downloadable extras.”
According to Foad Fadaghi, Managing Director of Telsyte, “New Zealand gamers continue to evolve their game purchasing behaviour, boosted by the greater availability of high speed broadband service.”
Since 2009, IGEA has provided a review of the state of the video games industry in New Zealand using commissioned research from The NPD Group. With the growth in downloads and mobile gaming, the NPD data has been augmented with research from Telsyte to provide a complete picture on the state of the industry.
Key highlights from Telsyte:
- Video and computer games generated $299 million in digital and mobile sales in 2016, a 16% increase on 2015
- Mobile games remains the largest revenue source, generating $167 million in 2016
- Downloadable games and downloadable content (DLC) saw the most growth – up 20% and 21% respectively
- Video and computer games generated $125 million in traditional retail sales in 2016, a 9% decrease on 2015 sales
- Current generation consoles PS4, Xbox One and Nintendo 3DS all experienced growth in the volume of software sold
- 53% of games sold had an unrestricted classification (G, PG or M)
IGEA is an industry association representing the business and public policy interests of New Zealand and Australian companies in the computer and video games industry. IGEA’s members publish, develop, market and/or distribute interactive games and entertainment content and related hardware including mobile and handheld games. For more information, please visit www.igea.net.
Media spokespeople available:
- For interviews with Ron Curry, CEO of IGEA, please contact Amy Rathbone, Espresso Communications (+61 2 8016 2200)
- For interviews with Foad Fadaghi, Managing Director of Telsyte, please contact him on +61 414 992 466
Most Popular Reviews
- 1 Samsung Galaxy S8 phone: full, in-depth review
- 2 Ryzen 5 vs Intel Core i5 CPU Australian review
- 3 Mass Effect Andromeda review: One for the fans
- 4 LG G6 phone: full, in-depth review
- 5 Samsung Galaxy A5 2017 phone: Full, in-depth review
Join the PC World newsletter!
Latest News Articles
- Ransomware attacks are taking a greater toll on victim's wallets
- How HP reclaimed the title of world's top PC maker from Lenovo
- Companion mobile app exposed Hyundai cars to potential hijacking
- FCC chairman plans to 'reverse the mistake' of net neutrality
- The SteelSeries Qck Prism is the first dual-sided RGB mousepad
PCW Evaluation Team
A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.
I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.
As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.
I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.
Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!
For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.
- Samsung Galaxy S8 phone: full, in-depth review
- Ryzen 5 vs Intel Core i5 CPU Australian review
- Mass Effect Andromeda review: One for the fans
- What's the difference between an Intel Core i3, i5 and i7?
- Laser vs. inkjet printers: which is better?
- CCSenior Project OfficerNSW
- FTProject ManagerQLD
- FTTeam AssistantVIC
- FTSenior Information Security SpecialistQLD
- FTIT Service Desk Manager - Team LeaderNSW
- CCSolution Architect - Audio Visual/Video DomainVIC
- FTFull Stack Web Developer .NET or JAVANSW
- CCLead SAP SRM DeveloperACT
- TPProject CoordinatorNSW
- FTSecurity EngineerACT
- FTSenior Sales Operations AnalystNSW
- TPSenior Project Manager | DETQLD
- CCUser ResearchNSW
- CCDesktop Support/ Field Services EngineerQLD
- FTField Engineer - Hardware RolloutsNSW
- FTProject Coordinator - Telecommunications InfrastructureNSW
- CCSenior IT Project ManagerNSW
- FTFront End .Net Developer. Permanent job . ACT LocationACT
- FTProduct Manager - IoTNSW
- CCNetwork Architect - SecurityVIC
- FTSenior Security SpecialistNSW
- TPBusiness Project Manager - DigitalNSW
- CCCRM DeveloperACT
- CCSecurity ConsultantVIC
- FTMid-Level .NET DeveloperVIC