At this point Google Buzz has no links into Facebook, which puts Google in direct competition with the world's biggest social-networking site
- Free, Buzz map
- No links to Facebook yet
It's way too early to give the definitive verdict on Google Buzz. At first glance, it's a so-so Twitter clone with a bunch of glitches, and the look and feel of Gmail. The potential for success lies in its ability to set tailor-made privacy settings, interact with other Google social services and utilise search to point only useful or interesting information at users.
Google Buzz: why webmail?
Google says it opted to build Google Buzz into Gmail, because Gmail contacts lists are an underlying, existing social graph for users. This may not be the case for all users, however: how many of your social contacts are in your email contacts? In our early tests, the only people added were other people with Gmail accounts, almost none of whom are using Buzz right now. This probably reflects shoddy Gmail contacts keeping on our part, but when Gmail search is so good, how many people go to the trouble of slavishly adding contacts?
You can search for new friends to follow using their profile name or email address - this is an important distinction: your author's Google Profile name is 'Matt Egan', my Gmail address something altogether different. What happens when the other several hundred thousand Matt Egans start buzzing is anyone's guess.
The web and mobile interfaces for Google Buzz are remarkably similar to Twitter, or even Facebook status updates. You have an input field, with your Google Profile image or avatar grinning back at you. You can comment on other posts, 'Like' them or send an email to their posters.
Google Buzz: what makes it different?
Google Buzz posts create a Gmail-style conversation that gets updated in real time as friends add comments to it. Buzz also recommends posts from people who aren't necessarily on one's list of friends, based on certain "signals" that the content might be of interest. Likewise, it buries posts from friends that it determines are unlikely to appeal to the user.
How successful this is, it's impossible to say at this point. But Google's record on search is reasonably successful, to say the (very) least. We don't imagine too many Twitter users will be ditching their Tweets to exclusively Buzz today, but add better collaboration with Twitter and Facebook, and Google Buzz will get very interesting indeed. Watch this space.
Buzz lets users include thumbnails when sharing web links, making them more graphic and attractive (according to Google). One way in which Google differentiates its service from Twitter is that Google Buzz also lets users attach various degrees of access to posts, from completely public, to limited to hand-picked friends.
Buzz will be rolled out over the coming days to all Gmail users. Later on, a version of Buzz will surface in Google Apps, the collaboration and communication suite for workplaces - as an instant communication and collaboration tool, this could be really interesting.
Join the PC World newsletter!
Gadgets & Things
Most Popular Reviews
- 1 Finally! LG OLED TV 2016 range review
- 2 Google Daydream View VR full, in-depth review
- 3 Google Pixel XL full, in-depth smartphone review: Phones just got smarter
- 4 Apple iPhone 7 Plus review: including Portrait Mode
- 5 MSI GS70 laptop review
Latest News Articles
- Google's Trusted Contacts pings your loved ones when you need them most
- Chrome 55 pushes Flash into the background
- Chrome bug triggered errors on websites using Symantec SSL certificates
- 2016 will be 1 second longer: Google can help you cope
- How to restore missing desktop icons on Windows
GGG Evaluation Team
First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.
For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.
The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.
The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.
My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.
- TV of the year award 2016
- Best phone of the year 2016
- Google Daydream View VR full, in-depth review
- What's the difference between an Intel Core i3, i5 and i7?
- Laser vs. inkjet printers: which is better?
- FTDevelopment Manager / Engineering Manager - Canberra RoleACT
- FTSolution DesignerVIC
- TPSenior Systems EngineerWA
- FTBusiness Intelligence Technical AnalystVIC
- CCFunctional Consultant - Brisbane locationOther
- FTAgile Business AnalystQLD
- CCCyber Security Analyst - TelcoVIC
- FTManager Integration PlanningNSW
- TPProject Coordinator. Business Process Improvement ProgramNSW
- CCSecurity Architect Finance Contract Sydney CBDNSW
- FTSolutions Architect - Data Centre/ NetworkQLD
- CCTechnical lead (Informatica MDM)QLD
- CCTechnical AnalystACT
- CCSolutions Designer/Architect- ServiceNowVIC
- CCApplication Blueprinting Engineer ( Developer).ACT
- FTSolutions Architect - Data Centre/ NetworkNSW
- CCSecurity Consultant (Perth CBD based)NSW
- FTSystem AdministratorNSW
- CCJunior Desktop TechnicianACT
- FTBusiness AnalystVIC
- CCHadoop DeveloperSA
- CCSenior Front End Wed DeveloperNSW
- CCProject Coordinator / Specialist / Analyst - Finance - Contract - Sydney CBDNSW
- FTWeb Developer/ DesignerWA
- FTLevel 2 Service Desk AnalystQLD