LG Optimus L7 Android phone

The Optimus L7 is well designed, but the user experience is slow and sluggish

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LG Optimus L7
  • LG Optimus L7
  • LG Optimus L7
  • LG Optimus L7
  • Expert Rating

    2.75 / 5
  • User Rating

    4.00 / 5 (of 3 Reviews)


  • Attractive looking design
  • Good screen
  • Reasonable battery life


  • Sluggish and slow performance
  • No ambient light sensor
  • Poor speaker placement

Bottom Line

The competitively priced Optimus L7 is a well designed Android phone with a nice display and good battery life. However, it offer mediocre, sluggish performance that makes it too difficult to recommend.

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LG is traditionally known for pre-paid smartphones in Australia and the Optimus L7 is a prime example of where the company's focus lies. Retailing for under $300, the Optimus L7 is a well designed Android phone with a nice display but it is ultimately let down by mediocre, sluggish performance.

L-Style makes a positive first impression

The Optimus L7 doesn't exactly stand out in a crowd, but its styling is distinctive.

The LG Optimus L7 may be cheap but it certainly doesn't look so. It's one of three new LG smartphones (the others are the Optimus L5 and Optimus L3) the company has categorised under the term "L-Style". The Optimus L7 has a modern, square-style case with curved sides, a flat top edge and a silver trim that surrounds the whole edge of the handset. The look doesn't exactly stand out in a crowd, but the styling is distinctive.

There are a couple of design touches we really like. The textured pattern on the rear cover of the Optimus L7 makes the phone comfortable to grip, the faux, brushed aluminium look on the panel surrounding the camera lens matches the look of the silver trim and the physical home button provides good tactility. The Optimus L7 feels well constructed and there's no sign of creaks or rattles even when force is applied to the case.

The textured pattern on the rear of the Optimus L7 makes it comfortable to grip.
The textured pattern on the rear of the Optimus L7 makes it comfortable to grip.

The Optimus L7's battery cover is annoyingly difficult to remove since there's no slot for your fingernail to pry it open. Once you do get it off you can access the full-sized SIM card slot and a microSD card slot without removing the battery. The position of the speaker on the back, towards the bottom left corner, is a poor design decision. The sound is muffled and the volume is significantly lowered when holding the phone in your right hand. The speaker sounds poor enough on its own, so it didn't need any more hindrances.

There are a few other annoyances, too. The Optimus L7's power button is hard to reach when you're holding the phone single-handedly due to the squared design, and the volume buttons could have been raised from the edge of the surface to make them more comfortable to press. On a positive note, these buttons aren't easy to accidentally bump like many other Android phones.


The lack of an automatic brightness setting is a real downside.

The LG Optimus L7 has a fairly large 4.3in IPS screen with a resolution of 800x480. The display has excellent viewing angles and vibrant colours. It can't display the same crisp text as more expensive smartphones but considering its low price tag, the L7's screen is hardly a negative. In fact, it's one of the better smartphone screens we've seen in this price range.

Unfortunately, the screen isn't as bright as many other smartphones on the market, even when turned up to its highest level. Annoyingly, there is no ambient light sensor to automatically adjust the brightness so this needs to be set manually. You can add a brightness toggle (low, medium, high) in LG's convenient quick settings menu, but the lack of an automatic brightness setting is a real downside.

The lack of an ambient light sensor is an annoyance.
The lack of an ambient light sensor is an annoyance.

A sluggish serving of Ice Cream Sandwich

The LG Optimus L7 runs the 4.0 Ice Cream Sandwich version of Google's Android platform, but is skinned with LG's own user interface. The good news is that this interface overlay adds some new features that most people will actually use.

Swipe down the notification bar, for example, and you'll get quick access to four completely customisable toggles called quick settings. You can add and edit a range of toggles here including QuickMemo, Wi-Fi, Bluetooth, sound profiles and screen brightness. It's a nifty inclusion and definitely adds value to the standard notification pull down.


The lock screen on the Optimus L7 is also worth mentioning. When you put your finger on the screen to swipe and unlock it, a circle appears and gradually gets larger as you swipe. The circle is translucent and reveals the screen you're swiping into. It doesn't add any real functionality, but it looks impressive. You can choose one of three different clock widgets to display on the lock screen, but you can't swipe directly into any apps.

Most apps are an assortment of lighter colours and cartoon-like icons that aren't particularly attractive.

Although LG's skin on the Optimus L7 adds some functionality, we aren't a fan of its look and feel. It strays away from Android's standard roboto font and dark, Tron-like colours. There's definitely evidence of the stock Ice Cream Sandwich user interface in some apps. The contacts menu, for example, looks very similar to Google's stock version, while the music player shows evidence of stock ICS. Most other apps are an assortment of lighter colours and cartoon-like icons that aren't particularly attractive.

Optus pre-loads the Optimus L7 with no less than 17 apps in the app drawer, most of which you'll never use. Some of these are merely links to Web pages, while others like the Optus Smart Safe service are dedicated applications. Either way, the bloatware is way over the top, even if most of these apps are removable.

We like the quick toggles in the notification pull-down (left), but the Optus apps (right) are overkill.
We like the quick toggles in the notification pull-down (left), but the Optus apps (right) are overkill.

The Optimus L7's poor performance isn't acceptable.

A bigger issue than the look and feel of LG's interface is the performance of the Optimus L7, which is simply below par. To put it simply, this is a slow and sluggish smartphone to use. Lag is apparent in even basic tasks, like swiping to unlock the screen, swiping through home screens and opening apps. Paying anything more than basic games, like Angry Birds or Temple Run, is virtually impossible due to the low frame rate.

We weren't expecting the Optimus L7 to offer performance comparable to flagship smartphones, but the poor performance isn't acceptable. Even taking into account the relatively competitive price tag, it's clear the 1GHz single-core processor and a modest 512MB of RAM don't provide enough grunt to offer a satisfactory user experience.


Average camera, good battery life

Most users will have no problems pushing through a full day of battery life.

The LG Optimus L7 has a 5-megapixel camera with single LED flash. It captures reasonable photos and we were particularly impressed its tendency to naturally replicate colours. Excessive image noise and a lack of detail are both significant issues, though, and the LED flash does little to aid poor low light performance. Video quality is poor by comparison. The Optimus L7 lacks HD recording, so the best you'll get here is low quality VGA recordings that struggle to remain in focus with even slight movement.

The Optimus L7 comes with just 4GB of internal memory, but only 2.72GB of that space is accessible to the user. If you use your phone to listen to music and store a few videos, this memory will quickly fill up. We recommend purchasing a microSD card as LG does not include one in the sales package.

A photo we captured with the Optimus L7's camera (Click to enlarge).
A photo we captured with the Optimus L7's camera (Click to enlarge).

One positive of the LG Optimus L7 is its 1700mAH battery which modest users will have no problems pushing through a full day of use. LG's power saver feature also aids battery life. When switched on it can be set to turn off known battery draining features like Wi-Fi, Bluetooth and auto-sync, and can tone down other settings like screen brightness, screen timeout and the shortcut key lights.

The LG Optimus L7 is available now for $269 outright or on various contract plans through Optus and Allphones.

Related content

LG launches its pre-paid mobile assault
LG: We "dropped the ball" in smartphones
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LG Optimus L5 preview

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i got one of these today to replace my original one that broke - water damage - but as i was happy with the phone i replaced it with the same one. this time however i cannot even get it to work! i put the new sim card in and charged the phone and the phone turns on but does not work, all i can do it make emergency calls. it says there is no sim card but there is! i cannot call for help as i have no home phone!! talk about annoying.



It crashes non-stop during basic app operations.



I am in europ I have L7 but it cant be same phone from text above and it is not . Mine is not from aluminium dosent ahve off button at top. And it is working greate there is no game on android market that it cant stand. Best phone I ever had. Oh and screen .. i have seen phones that cost abot 600€ . lg screen are the best



My ver. Of phone is L7 II so if you want to by L7 II. I Have download 60 or so movies with my phone only it cant suport full HD videos it can play but very slow it can play HD

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• • •

pls how do will get the jacket,for proper handling of the phone.




• • •

The phoneis nice,is wath am using LG is good prduct.




awesome phone
just not loud enough when it rings
• • •

I can;t seem hear it over a brand new quite lawn mower,or music played neighbors,I miss calls for work the next day,apart from the poor volume i found it great in the first 12 hours. i live in rough neighbor waiting to get trabfer for over 3 years. i think eerythone needs loud volume incase yut up stairs you can't hear a inportant e.g itould be a love one in hospital in a bad way.
I GIVE IT A 5 STAR IF THEY CAN COME UP WUTH A DOWNLOAD THAT GIVES IT BETTER I GIVE IT 100% rating so far butmight find nore faults as the days go on but as it goes n it worth every dollar.
Does anyone know a loud ringing phonr with half decent screen size jjust for work i use the Opitimus L7phone for home. if volume was better it be awseome phone all around

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