Sony BRAVIA KDL-40EX700 LED television
This mid-range Sony LED television has a thin, simple design and the Internet features of more expensive models
- Inclusion of BRAVIA Internet Video is a huge plus, modern and thin chassis design, presence sensor works well, excellent power consumption levels
- Wireless LAN is an optional extra, some backlight cloudiness at high brightness settings, occasional difficulty in high contrast scenes
We really like the inclusion of BRAVIA Internet Video in a low-to-mid range model like Sony's BRAVIA KDL-40EX700. It's offers 100Hz motion smoothing and a few nifty usability features, and it is only slightly let down by an inability to get the most out of difficult high-contrast viewing material.
Price$ 1,699.00 (AUD)
The Sony BRAVIA KDL-40EX700 is a 40in LED television. Despite not being a premium model, it has Sony's BRAVIA Internet Video video-on-demand service, with access to Yahoo!7 television content, YouTube and ABC iView. Because it is an LED TV it has a slim chassis, making it a good option for wall-mounting.
It may not be as drop-dead gorgeous as Sony's BRAVIA KDL-52NX800, but the BRAVIA KDL-40EX700 is still an attractive product. When we saw it in photos we were a little wary of the two-tone silver-on-black bezel, but the dark brushed aluminium finish actually adds a little class and pleasantly offsets the otherwise glossy border. The Sony BRAVIA KDL-40EX700 doesn't have the same glossy display panel coating of the NX800, which means it is free of any distracting reflections in bright environments.
Four HDMI ports, distributed between the side and rear, mean multiple digital video devices can be connected simultaneously. We think four is more than enough — if you have more devices you'll likely also have a competent A/V receiver to route connections through. Older devices and PCs can be connected via VGA, composite or component video. There's no S-Video connector, but we're not worried about its exclusion.
Picture quality from the Sony BRAVIA KDL-40EX700 LED television is a mixed bag. Clarity is good and colour gradation is smooth, so watcing the vibrant, synthetic colours in Cars' was an enjoyable experience. As a Full HD 1080p panel the BRAVIA KDL-40EX700 can display an abundance of fine image detail. Pores and facial details are evident in viewing high quality video content, although we opted to lower sharpness a few notches to give a slightly smoother image. We noticed a small amount of backlight cloudiness once the screen lighting was boosted in video settings — if you can keep this setting as low as possible, you won't have any problems.
The Sony Bravia KDL-40EX700 uses the original implementation of Sony's MotionFlow frame interpolation system, with a 100Hz rating. Fast on-screen motion is well handled with only a tiny amount of visible flicker, although we would have appreciated the ability to set our own judder and motion compensation increments.
Contrast is where the Sony BRAVIA KDL-40EX700 LED television falters. As an edge-lit LED panel it performs similarly to old-school CCFL back-lighting — it is only able to dim or brighten the entire screen instead of altering the brightness of specific screen segments. Due to this the screen struggles when presented with content that is both simultaneously bright white and dark black. Our standard test example of the opening scenes of The Dark Knight evidenced the BRAVIA KDL-40EX700's tendency to aim for the middle-ground, with whites becoming slightly dull and blacks moving towards grey.
The TV has the same excellent implementation of BRAVIA Internet Video as the NX800. The amount of content available is extensive and it's easy to wile away the hours on YouTube. We had to connect the screen via a wired Ethernet network connection — the wireless 802.11n dongle is a $99 optional extra. We would have liked to see wireless networking included in every BRAVIA Internet Video–enabled model in Sony's range.
Sony's presence sensor that debuted in the BRAVIA KDL-46WE5 makes a return appearance here, turning off the panel when there is no motion in the room for a set period. A good ol'-fashioned on/off switch reduces idle power consumption to 0W. These features contribute to the Sony BRAVIA KDL-40EX700's six out of six energy star rating. Consuming 107W during operation, it is among the most efficient televisions on the market.
It may not have best-in-class image quality but the Sony BRAVIA KDL-40EX700 is still a distinguished television. For its $2199 price tag, you get most of the features of Sony's premium TV series costing thousands of dollars more.
Stay up to date with the latest reviews. Sign up to GoodGearGuide’s Gear Daily newsletters
Follow GoodGearGuide on Twitter: @Goodgearguide
Join the PC World newsletter!
Most Popular Reviews
- 1 Huawei P9 review: lifting photography to another level... sometimes.
- 2 Sony Xperia Z5 Premium review: Is the world ready for a 4K phone?
- 3 D-Link Taipan AC3200 Ultra tri-band modem-router review
- 4 Dell XPS 13 (2016) review: Making the very best Ultrabook
- 5 Microsoft Surface Book review: The verdict on Microsoft's first notebook
Best Deals on PC World
Latest News Articles
- Samsung's UHD Monitor covers 99.5 per cent of Adobe colour spectrum
- HP settles cases with inkjet cartridge vendors
- Study predicts PS3 will win the console war
- Samsung wave makes a splash at Mobile World Congress
- Sony returns to profit, cuts full-year loss forecast
GGG Evaluation Team
First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.
For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.
The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.
The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.
My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.
- FTProject Coordinator / AdministratorNSW
- CCMiddleware Developer - BaselineACT
- CCDigital Business AnalystVIC
- CCSolution Architect / Designer - Cyber SecurityNSW
- CCx2 AEM Frontend/UI DevelopersVIC
- CCSenior Systems AnalystACT
- CCService Desk ConsultantVIC
- CCOrganisational Change ManagerVIC
- CCSenior Change Manager, Financial ServicesNSW
- CCSystems Trainer - Networking/ RadioVIC
- CCIT Finance Systems Process AnalystNSW
- CCPerformance Test AnalystNSW
- FTSystems EngineerNSW
- CCImplementation ManagerNSW
- CCContract Analyst Programmer (HTML/SQL/PHP) 160628/AP/113Asia
- CCJava Developer with Oracle database experience | Defence intelligence | NV1ACT
- CCSystems Engineer | Experimental military technology | NV1ACT
- CCSalesforce Technical Business AnalystNSW
- CCLevel 1 & 2 Helpdesk (Need SAP, ERP system experience)NSW
- FTManager of Infrastructure ServicesVIC
- CCTechnology DeveloperVIC
- CCSAP Financial Master DataACT
- FTEnterprise Technology Platform ManagerVIC
- CCHybrid Mobile App DeveloperNSW
- CCProject/ Program AnalystVIC