Sony Bravia V40A10
- Above average high definition display, Great connectivity
- Horrible scaling of standard definition content, noisy picture
If you watch a lot of DVD movies give this display a miss, but if you’re more of a sports buff and intend to kick back with the footy on a high definition set top box then this could be a consideration.
Price$ 5,799.00 (AUD)
Sony's V series is the premiere wing of their new Bravia LCD range. Considering how impressed we were with the S series model we looked at last year, we were salivating at the notion of getting a look at their premium model. With the Sharp Aquos and the Hitachi 8800 having passed through here recently we have been spoiled for displays of late, and were hoping the Bravia would continue that trend.
Unfortunately we were disappointed. The V40A10, whilst performing above average in many of our tests, failed to truly impress us. Sporting a massive price tag, it simply doesn't compete with the high end models mentioned above.
The biggest problem with the unit was its rendering of standard definition content. Throughout our Displaymate and high definition tests the Bravia looked quite reasonable, but when running standard definition 480p content we encountered a horrible amount of noise. Regardless of the subject being presented, objects were often highly pixelated and there was a complete lack of definition. Watching Kill Bill for example, the opening scene was so poorly rendered that the streams of blood and Uma Thurman's skin tones were often indistinguishable. We couldn't imagine watching DVDs on this TV on a regular basis.
When running high definition content however, the screen made a significant jump in quality. We hooked up our Xbox 360 and fired through a few rounds of Ghost Recon and were much more impressed. There was still a little noise around bright colours, particularly reds and blues, but the picture was for the most part clear and crisp.
It is a shame the image scaled so badly, because this display has several characteristics that would otherwise push it into the realms of four stars or more. First and foremost it has fantastic blacks. LCD displays cannot render true black, it is an innate limitation within the design, but the Bravia's blacks were dark and rich, and didn't once turn to dark grey as we have seen on so many other screens. Similarly, the contrast ratio was excellent, with solid graduation between colours. Occasionally the jump from dark areas to black areas was a little sudden, but for the most part we couldn't have been happier with this element of the display.
Displaymate revealed a great representation of the colour spectrum, with no major inaccuracies to speak of. Whites may actually be the exception here, not projecting the pure, bright hue we are used to seeing, but it wasn't a big problem. It did also reveal a small lack of uniformity within the backlighting, which presents itself as a small gray shadow, running along the very bottom and in the corners of the screen.
The unit is designed very nicely. It has a black bezel about two inches wide running all the way around and the controls are situated in a single strip down the right hand side. A single speaker is built into the base of the unit. Normally televisions don't have the best sound quality on their own and thus we were extremely pleased to discover the Bravia's speakers were both clear and powerful. Most people who purchase a flat panel display will already have a home theatre kit, but for some the included speaker quality may be important.
We were equally as impressed with the range of inputs on offer. The Bravia supports everything you could ever need, even if you don't have a home theatre reciever. It has two component ports, HDMI connectivity, D-sub for your PC connections as well as S-video and RCA ports. The full spectrum of connectivity is covered which is always nice to see.
Join the PC World newsletter!
Most Popular Reviews
- 1 Sony Xperia Z5 Premium review: Is the world ready for a 4K phone?
- 2 D-Link Taipan AC3200 Ultra tri-band modem-router review
- 3 Dell XPS 13 (2016) review: Making the very best Ultrabook
- 4 Microsoft Surface Book review: The verdict on Microsoft's first notebook
- 5 Telstra Wi-Fi 4GX Advanced III review: Testing the world's first 600Mbps wireless hotspot
Best Deals on PC World
Latest News Articles
- Vizio’s latest 4K TVs make eye-popping HDR more affordable
- Netflix flips the switch on eye-popping HDR video streaming
- Sony’s pricey Ultra video-streaming service goes live today, but you'll need a new high-end 4K Sony TV to use it
- Foxconn to pay over $US6bn for a majority stake in Sharp
- LG releases first flat screen OLED TV in Australia
GGG Evaluation Team
First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.
For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.
The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.
The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.
My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.
- FTLinux Infrastructure EngineerVIC
- CCExcel DeveloperVIC
- CCAWS Developer/LeadNSW
- FTPermanent Defence network engineer - career progression & flexible conditionsACT
- FTManager, Applications SpecialistNSW
- CCNetwork Consultant - Bandwidth Assessment | 3 month contract into Defence | NV1+ACT
- CCContract Analyst Programmer (.NET C#/MS ASP .NET) 160526/AP/263Asia
- CCNV1 Consultant | Groundbreaking Defence decision support applicationACT
- CCProject Manager/Iteration ManagerVIC
- CCTechnology Team Lead / Senior Developer - JavaNSW
- CCFront end and Full Stack DevelopersNSW
- CCTechnical WriterACT
- CCSenior Business Analyst - Operational ReadinessSA
- CCBusiness AnalystNSW
- FTCloud ArchitectAsia
- FTSOE SpecialistACT
- CCData Center ArchitectNSW
- CCBusiness Analyst, AdviceNSW
- CCSoftware Engineer (Client facing) - Publisher SolutionsNSW
- FTIT Support - Level 1NSW
- FTSenior Full-Stack .NET DeveloperVIC
- FTData Feeds Developer | Financial Services | C# & SQLNSW
- CC12 months + 2x12 months | $80/hr | NV1 Project Manager | Large govt departmentACT
- FTTester/Business AnalystWA
- FTSenior Technical Lead - Java and .NetNSW