Sony BRAVIA KDL-55EX720 LED TV (preview)

The BRAVIA EX720 is Sony's cheapest 3D LED TV and can access Sony Internet TV streaming video

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Sony KDL-55EX720
  • Sony KDL-55EX720
  • Sony KDL-55EX720
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  • User Rating

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Pros

  • It's Sony's cheapest 3D TV, full Sony Internet TV and BRAVIA Internet Video connectivity

Cons

  • Wi-Fi is optional, no local dimming on edge-lit LEDs

Bottom Line

Sony's BRAVIA EX720 LED TV is the cheapest model you can buy with 3D playback. No glasses are included, and you'll have to buy a Wi-Fi adapter if you want to connect to a wireless network. If you're looking for a cheap 3D TV and don't mind paying for extras as you need them, the EX720 will probably be one of the top choices of 2011.

Would you buy this?

  • Price

    TBA (AUD)
  • Buy now (Selling at 3 stores)

  • 50 (127cm) FHD 3D Smart LED TV KDL50W800B 1427.67
  • KDL55W800B 55 139cm Full HD Smart 3D LED LCD TV 1572.00
  • SONY 55 FHD 3D Smart LED TV KDL55W800B 1784.79
See all prices

In 2011, the Sony BRAVIA EX720 series will the cheapest TVs that you can buy from Sony that offer 3D playback. You'll need to buy the 3D glasses as they aren't included, but we're guessing that the EX720 will be a cheap entry into 3D Blu-ray and TV playback. It's still got all the Sony Internet TV and BRAVIA Internet Video features of the best Sony TVs, the BRAVIA HX820 and BRAVIA HX925.

Like the Sony BRAVIA EX710 from last year, the EX720 series uses an edge-lit LED backlight. It doesn't have any local dimming or dynamic control, though — so maximum contrast won't be as high as more expensive models, which use true LED backlighting that can dim specific segments of the screen when needed.

The Sony BRAVIA EX720 series will be available in five screen sizes — as the most mainstream model Sony offers, it can be purchased in small-screen 32in and 40in sizes (as the KDL-32EX720 and KDL-40EX720 respectively), mid-size 46in (KDL-46EX720) and larger 55in and 60in sizes (KDL-55EX720 and KDL-60EX720). All models except the 46in will be available from April, and the mid-sized KDL-46EX720 will be on store shelves in June.

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