Kane & Lynch: Dead Men
Kane & Lynch: Dead Men is pretty much your average bloody buddy movie. A mercenary and a medicated psychopath go on a violent and chaotic spree of redemption and revenge.
But what really upset people was the marketing campaign. "We're hunting for a dangerously sexy vixen with the goods to make us moan," reads an ad for a contest sponsored by IGN, MySpace and Playboy. The ad was illustrated with a topless model coquettishly clutching her naughty bits. Unfortunately, the quest for a pinup girl had nothing whatsoever to do with the game. Said respected game site WomenGamers.com
: "The next time people say, 'The industry does not objectify women,' we will point to that picture and this contest." For: PlayStation 3, Xbox 360, PC; Developer: IO Interactive; Publisher: Eidos Interactive