Lamest Commercial Disguised as a Blog
And the winner is: "Check Out"
"Check Out" is promoted as being the place for "the latest in gadgets, green, gaming, and more." The "more," it would seem, constitutes a wealth of thinly disguised Wal-Mart commercials, which you'll find sprinkled throughout almost every entry.
To be fair, Wal-Mart doesn't hide the fact that it operates the site. The problem is that it tries to present it as a regular blog about high-tech stuff, while in actuality, it's more like a replica of the company's weekly ad.
Take, for example, a recent post entitled "Secrets Revealed"--a story filled with tips on saving during holiday shopping. Those tips include such winners as looking for the "truly unbeatable prices on electronics" at your local Wal-Mart store.
"No gimmicks or rebates, just a great Blu-ray player for under $200 everyday!!!!" the entry proclaims.
Reality check on aisle two, please.
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