MagCloud.com: MagCloud, another publishing venture, also uses what HP calls a "bits to atoms" process. Any "publisher" can create a magazine using their own software such as Adobe InDesign, then upload the files to MagCloud.com and sell subscriptions. When a customer orders a subscription, HP prints the issue on demand and mails it out.
The magazine industry -- despite reports of its demise -- is actually burgeoning when it comes to specialized magazines. Consumers spend about $80 billion per year on magazines, and about $56 billion is spent on advertising. MagCloud taps into this market with titles for foodies in New Hampshire or a retro video game magazine for Nintendo fans.