Round 1: The Packaging
Apple: Ships in a neat little box. It's tiny. It's mostly white. It comes with a handle. Yay!
Dell: When the Adamo arrives at your doorstep, it looks as if someone froze your new laptop in carbonite. Yeah, I went there. It's a minimalist plastic display case that houses the small handful of accessories (a DisplayPort-to-VGA cable, a power cable, and a microscopic manual) that come with the Adamo.
Winner: Draw. If you're going by cool factor, Dell out-Appled Apple in this department. Environmentally friendly plastic casing, not so much.