Windows 7: Consumer launch low key event

Microsoft's new OS sets sail in Sydney at the National Maritime Museum

Windows 7 is finally here, leaping off retail shelves in little blue- and green- and black-lined plastic containers. This time the launch had no Hamish and Andy, or Rove to spruik the software, and no Rolling Stones or Rogue Traders to start up the party. This time Microsoft decided to let Windows 7's speak for itself — with less whiz, more bang. Microsoft's customers, partners and assembled media were welcomed to the launch at the Sydney National Maritime Museum with Windows 7 themed cupcakes!

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