The Ultimate Sex Swindle: The porn of exposed

Eye candy rots your teeth

The old adage "sex sells" has never been more pertinent than it has been with the online real-time strategy game Evony. Doubtlessly you've seen these leery banner ads before. With their heaving unkempt bosoms, psychosexual taglines ("come play, my Lord!") and pouting damsels-in-distress, they're pretty hard to ignore. Whether you're checking your emails, playing a Flash game or visiting a forum, there's a good chance that an Evony harlot will be lurking seductively in the background -- occasionally with one of her friends in tow.

But do any of these saucy images actually have anything to do with the game? Or are they merely cynical ciphers designed to ensnare male gamers in a crap Civilisation rip-off? (If you weren't sure, those were rhetorical questions.)

Without question, Evony has perpetrated the worst case of misleading advertising since a bikini-clad Elle Macpherson spruiked Tab Cola in 1982. At least you could plausibly drink that stuff at the beach. To couch this in gamer's terms, imagine if Dead or Alive: Xtreme 2 had been a 2D chess simulator instead of the nubile volleyball perv-fest illustrated on the front cover -- Evony commits a similar hoodwinking crime on a daily basis.

The first batch of Evony ads at least tried to establish a tenuous connection with the game. The 'talent' was dressed in a vaguely Medieval-themed corset (albeit with an implausibly plunging neckline and come-hither stare). Since then, Evony's marketing campaign has gone all out with Eurasian models, lingerie catalogue rejects and porno DVD covers -- none of which have anything to do with the game. This reached its zenith with a context-free advert of the Evony logo nestled between a pair of big breasts.

Against our better judgement, we've assembled a slideshow of the worst Evony adverts to befoul our browser windows. Don't stare too hard -- you might go blind. And then you couldn't play Evony.

1 of 17

Comments on this image

There are currently no comments for this image.

Post new comment

Users posting comments agree to the PC World comments policy.

Login or register to link comments to your user profile, or you may also post a comment without being logged in.

Related Slideshows

Latest News Articles

Most Popular Articles

Follow Us

GGG Evaluation Team

Kathy Cassidy


First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni


For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell


The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi


The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott


My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.


Best Deals on GoodGearGuide

Compare & Save

Deals powered by WhistleOut

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?