MyAssist places a personal assistant at your beck and call, 24 hours a day from wherever you are in the U.S. Need to make last-minute hotel reservations in an unfamiliar town? Forgot to send flowers for Mother's Day? Need a tow truck or medical attention? One click calls or e-mails your MyAssist expert, who can set you up with whatever you need: airplane bookings, limo reservations, golf or spa reservations, show or event tickets, translation services or even general trivia.
The service is $9.99 a month, not counting the services MyAssist connects you with (e.g., you'll still pay for the flowers that MyAssist arranges to have delivered).