A Symmetrical Rainbow of Confusion
Colours are great for attracting an audience
. But stick with two or three not six or seven and use them consistently. The colours in this social business map
don’t clarify anything. Why are “Social Web” and “Social Enterprise” in different colours but “Cloud/SaaS” and “On-Premise” in the same colour? Why do blue and green diamonds populate orange and white areas as well as blue and green areas? Why does “Trend” appear as two converging white areas while “Standards” appears as a single vanishing brown area?
The whole chart looks like an alien Venn diagram, and the big labels along the bottom appear in random colours that correspond to nothing else on the chart. Why?