Sony's 10 greatest tech flops

Sony has had many successes, but not everything hits it big. Here are some products that didn't quite make it.

Qualia

In 2003, battered by fierce competition, Sony sought to reinvigorate its brand with Qualia -- a line of expensive products that emphasized Sony's engineering prowess. Among the featured products were the tiny Qualia 016 digital camera ($3220), the Qualia 004 high-definition projector ($20,000), a Super Audio CD player, and a Trinitron monitor. To buy one of these items, you had to make an appointment at a Qualia showrooms or have a "Qualia concierge" visit you. But the concierge mostly stood around waiting for calls that never came, and Sony quietly killed the line in 2005.

Original story: Sony Shows High End, High Price Gadgets, June 10, 2003.

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