This is where things got really, really bad.
Zune is Microsoft's digital media store, the answer to Apple's iTunes. But with the launch of the service in 2006, Microsoft also launched a 30GB portable media player, also known as Zune, to compete with Apple's iPod. And almost immediately, the Zune player became a meme encapsulating hardware failure.
Undeterred, Microsoft followed the original Zune with two generations of hardware and three generations of software, offering games, song tagging, varying capacities, social features, on-device purchases and eventually an OLED touch screen with the release of the Zune HD in 2009.