Gamification will drive sales and customer service
Gartner predicts that by 2014, 70% of all Fortune 2000 companies will have at least one cloud-based application that employs game theory to influence employee or customer behavior. Gamification is the concept of applying game-design thinking to non-game applications to make them more fun, engaging and addicting. Applications in the business world include boosting sales, encouraging collaboration and information sharing among employees and partners, and increasing customer service satisfaction. Market leaders include Badgeville, BunchBall, Crowdfactory, Gamify.it, Hoopla, Kudos, ObjectiveLogistics and Rypple (a salesforce.com company).