In Pictures: 8 Creative Tech Innovations to Attrac...
Bring Your Product to Life
Customers today want to do more than buy things--they want an experience. After seven books and eight movies of Harry Potter, Universal Studios created the 20-acre Wizarding World of Harry Potter theme park with a marquee ride called Harry Potter and the Forbidden Journey.
It's a rollercoaster with seats mounted on massive robotic arms that take passengers through the Hogwarts School of Witchcraft and Wizardry, where holograms of Harry and headmaster Dumbledore appear, and then through action sequences such as the Whomping Willow tree and a quidditch game.
In Pictures: 8 Creative Tech Innovations to Attract Customers