In Pictures: 8 Creative Tech Innovations to Attrac...
Offer a New Perspective
Sophisticated basketball fans today want more than just the basic stats. So NBA teams are using SportVU webcams to track each player on the court by jersey number and color to collect detailed stats.
Ten NBA teams are using the data to build more in-depth player assessments and collect data points that were never available before. The company is sending these new statistics to broadcasters, websites and app vendors, therefore giving fans (and maybe one day, fantasy basketball players) another way to analyze the game.
In Pictures: 8 Creative Tech Innovations to Attract Customers