Apple even had the benefit of Lady Gaga fanning hype around its iPad and smartphone leading into the formal iPhone announcement. The singer encouraged her fans (a.k.a. Little Monsters) to "start asking for IPADS FOR XMAS!!" in order to showcase her upcoming album, dubbed ARTPOP. Following her original website post titled "ARTPOP is not just an ALBUM it's a PROJECT," Lady Gaga did comfort her Little Monsters that they actually will be able to enjoy her new album even if they don't have an iPad or iPhone, as it will also be available in traditional formats and as an app on platforms such as Android. "Do not fret!" she wrote in a post following up her original announcement.