Software and services
Cisco built its business on hardware. But it has 28,000 software engineers, 7,000 software patents, and 160 million lines of code and thousands of man years wrapped up in its three operating systems. It also plans to double software revenue over the next five years, to $12 billion. At the same time, Cisco has plans to increase itx services business to 25% of revenue but without alienating services partners.