And sometimes, they just stay the same. Milk.com was snapped up in the unheard-of ancient year of 1994 by Internet denizen Dan Bornstein, and it's remained a classic homepage in the '90s sense -- sparse background, unformatted text, easy-to-find links -- ever since. Dan got the domain because, basically, he likes milk; he has nothing to do with its production or marketing. He has over the past decade and a half resisted attempts to buy it from him, and though he's amenable to offers, he estimates that $10 million is what it would take to get him to cave. He does offer a link to what he calls milk.com's "sister site" -- milk.org, the home page for the Dairy Farmers of Ontario.