In Pictures: Best tools for social media analytics

How to tell if your Facebook, Twitter and LinkedIn efforts are paying off

ViralHeat: Light on analysis ViralHeat is light on analysis and monitoring. You can generate various pre-set reports that are tucked into different parts of the product, but they have a lot of limitations. For example, you can only specify three different date ranges: today, last week or the last 30 days. It can schedule messages to be posted to multiple networks, but it isn't as easy to use as Gremln or SproutSocial. Its biggest drawback is that it isn't quite ready for enterprises and multiple-person accounts. Each person needs his own account.

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