In Pictures: Best tools for social media analytics

How to tell if your Facebook, Twitter and LinkedIn efforts are paying off

SproutSocial: Excellent analytics Because Sprout can connect with Google Analytics, it can produce a rather unique comparison showing what is happening on both Web and social media sites. It sorts messages that drove traffic to your website by number of followers, which is a nice way to look at what is driving your web views. Sprout integrates with UserVoice and ZenDesk helpdesk ticketing systems as part of their workflow. Sprout also has iPhone and Android mobile apps.

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