How Technology Is Creating Fast Food as a Service
The future of eating out lies in today's experiments at Burger King, Domino's, McDonald's, Jamba Juice and the many other companies in the $707 billion quick-service and casual dining market. Restaurants want to use technology--theirs and yours--to create a highly intimate customer experience. Your personal device and the restaurant's own systems for sensing, analyzing and transacting will exchange data, for your convenience and their profit. Fast food becomes not so much a destination, but a service that follows you from mealtime to mealtime.