In Pictures: 10 ways tech is making fast food personal

Fast food restaurants want to use technology - theirs and yours - to create a highly intimate customer experience. Your personal device and the restaurant's own systems will exchange data, for your convenience and their profit. Fast food becomes not so much a destination, but a service that follows you from mealtime to mealtime.

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Domino's Domino's is putting Web kiosks on college campuses, military bases and other places packed with hungry people. At Camp Pendleton, Marines with weekends off used to overwhelm the local Domino's store. With kiosks on base, Marines place orders, pay by credit card and pick up their pizzas. Domino's also wants to streamline ordering in general. In Australia, an iPad app for ordering is popular. In the U.S., customers who use Domino's website or smartphone application see different menu versions - a shorter one for hurried phone users. Tracking customer habits is important, says CIO Kevin Vasconi. "They want us to understand what they want to order, how they like to pay and where to deliver without having to tell me every single time."

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In Pictures: 10 ways tech is making fast food personal

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