When Oracle launched its "Unbreakable" marketing campaign a decade ago, the idea was never to suggest its software could never fall victim to vulnerabilities and exploits. It was more a statement about being committed to the goal of making it unbreakable.
But when it used that word, expectations were raised to a level no software maker could meet.
In the years that followed, when tons of vulnerabilities were uncovered by the likes of researcher David Litchfield, Oracle suffered a reputational blow. To its credit, the database giant has worked feverishly to do better. Under the leadership of CSO Mary Ann Davidson, Oracle has put a rigorous security assurance program in place.