Cost: $250 a month
What it does: Integrated marketing
What it solves: Integration of marketing and social media
The marketing tool recommended to me by small business owners is Vocus. Vocus recently rolled out a new feature, Buying Signals, which scours social media to find people who are seeking particular products or services. Then, it puts you in touch with the leads most relevant to your business. For instance, if you're an optometrist and someone in your city Tweets "I just broke my glasses," you'll be alerted.