Cost: Free to $99 a year
What it does: Schedules follow up emails
What it solves: Leads falling through the cracks
The trouble with leads is that most prospects do not buy immediately. Instead, they'll want to do research, kick the tires and may even have objections you must overcome. This is where many small businesses get tripped up: they fail to follow up. If you can’t afford an expensive CRM suite, check out Followup.cc, which lets you schedule a follow up to an email the minute you respond.