In Pictures: 10 Big Data Trends Changing the Face ...
The Greatest ROI of Big Data Is Coming from the Logistics and Finance Functions
While revenue-generating functions like sales and marketing are garnering the lion's share of investments (together they represent 30.2 percent of the big data budget), Tata Consultancy Services (TCS) found functions like logistics and finance (which get just 14.4 percent of the big data investment pie) expect a much greater ROI on their investments.
In fact, when TCS asked the companies it surveyed to rate 75 activities in eight business functions on their potential to benefit from big data initiatives, companies around the world listed as many logistics activities in the top 25 as sales activities.
In Pictures: 10 Big Data Trends Changing the Face of Business