Companies Taking a Proactive Approach to Identifying Where Big Data Can Have an Impact
Many early big data projects were skunkworks projects intended to prove the value of big data, but that's changing. "We've seen a lot of viral spread of success," says Ron Bodkin, CEO and founder of Think Big, a big data consulting firm. "But we think there's a better way than relying on skunkworks innovation. It's about taking a more proactive approach to identifying where big data can really have an impact. We do think it's important to have a proven test case, but with executive sponsorship you can get results a lot faster."