In Pictures: 10 Big Data Trends Changing the Face ...
Investments Are Geared Toward Generating and Maintaining Revenue
Perhaps unsurprisingly, business functions that generate and maintain revenue get the most investment when it comes to big data initiatives, according to Tata Consultancy Services. In fact, 55 percent of spending went into four business functions: sales (15.2 percent), marketing (15 percent), customer service (13.3 percent) and R&D/new product development (11.3 percent). Nonrevenue-generating functions get less investment: IT (11.1 percent), finance (7.7 percent) and HR (5 percent).
In Pictures: 10 Big Data Trends Changing the Face of Business